Marketing News

Assisted Shaving

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By: TOM BRANNA

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Gillette has developed Treo, billed as the first product designed for assisted shaving. According to P&G, about 18 months ago, Gillette scientists noticed conversations in social media about the day-to-day challenges families and professionals face when caring for loved ones who, for a variety of reasons, may be unable to shave themselves. More than 75% of caregivers today shave loved ones and patients every three to five days, with more than 60% using disposable razors. In the US...

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